Your Fashion Advertisement – Did It Bring You More Customers?
It’s very difficult to track whether your fashion advertisement brought in any more store browsers or customers – unless you advertise some specific promotion. You see, most fashion advertising is...
View ArticleSurprising Results With Customer Fashion Marketing
A fashion shoe store owner (a client) and I have just been analysing the results of her recent Back-to-School summer marketing promotion. The shoe store owner was thinking about how big her database...
View ArticleHow Often Should You Email Your Fashion Store Customers?
I am frequently asked this question. Why is it so important? Well, you have a list of email addresses given to you in good faith by your customers and you want to do the ‘right’ thing. That ‘right’...
View ArticleMaking Facebook Work For Your Fashion Business
Okay. Someone told you that you need to have a Facebook page for your fashion business. One of two things happened… one, you either resisted probably thinking "I don’t have time for this." or "How is...
View ArticleHow Does Fashion Store Mobile Marketing Work?
Almost everyone has a mobile phone these days and uses it to search for local shops and stores – including fashion. Imagine a woman, let’s call her Karen, sitting at a hair salon waiting for her...
View ArticleMore Customers For Your Online Store – Part 1
What types fashion marketing activities are effective for your online store? As an online fashion retailer of cosmetics, shoes, jewellery, clothing or fashion accessories, you probably don’t have a lot...
View ArticleMore Customers For Your Online Store – Part 2
In part 1 on the topic of increasing sales for your online store we discussed the importance of getting traffic to your website (people surfing the net). Good traffic volume is a major component of...
View ArticleThe Death Of Facebook and Free Fashion Marketing
For many fashion business owners, having a few hundred Facebook Likes (fans) for their Facebook business page was pretty good, and over one thousand usually indicated a successful Facebook marketing...
View ArticlePromoting Your Fashion Business Posts On Facebook
In my last post, Making Facebook Work For Your Fashion Business, I explained a number of ways to use Facebook to market your fashion business. When it comes to good fashion marketing using Facebook...
View ArticleEffective Fashion Marketing – The Biggest Challenge For Store Owners
It’s not easy. Every fashion store owner wants to see a healthy number of browsers and shoppers over the day, but in reality often most stores are a little too quiet. One of the biggest challenges is...
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